Writing
Notes from the build.
Things I was told, things I ran, and what the numbers said. A few lessons I paid for.
3 essays
You cannot buy a product from people who don't live in it.
Four years and two contractors got MultiHub almost working. Then a job application came through the form on our website.
Building
4 min
Annoyingly effective.
The industry said popups were annoying. I put a lead form on one and a month later that property was getting twice the leads of any other I ran.
Ran it
3 min
You didn't lose on price.
Their COO said I was killing her on the upfront. A former colleague was on the other side of the table. We signed it without touching the monthly.
Ran it
4 min